Nine days in to his bid at making history in America, Josh was forced to accept the inevitable and relinquish his dream of being home for Christmas. From pesky punctures, to time-consuming work arounds, from scary possibilities to relying on the goodwill of strangers. From monumental personal achievements to respecting the needs of his mind and body, Elixinol’s Champion of the Bike found himself reflecting.
January 30th saw the close of Elixinol’s very first CBD pop-up shop in Westfield White City, London. For three months shoppers had the opportunity to visit the CBD concession and get to know a thing or two about products containing the ingredient the world is raving about- Cannabidiol, or CBD for short.
While Josh was sure to take advantage of the comforts of home, he was also just as sure to push himself so that he might rejoin his cycle in Adelaide once more in top form. But success never comes without struggle and even in this momentous pause, Josh discovered there’s no rest for the weary.
It wasn’t until he became involved with Elixinol that Josh more seriously revisited his calling. Originally pledging to cycle from Edinburgh to Istanbul, Josh has now gone above and beyond his initial commitment and has finally landed in the place his dream has called him to: Australia.
While big brands such as Elixinol have always been careful to keep levels of psychoactive component THC within our CBD products extremely low (within the legal limits of less than 0.2%) many products on the market labelled ‘CBD’ have had high levels – or worse, contained no CBD at all!
If you’ve ever wanted to know more about CBD, or to try free samples, we’ve got some good news! This winter, Elixinol will be taking to the floor of London’s Westfield shopping centre, in a purpose-built pop up stall.
Along with a complete nutritional overhaul and the start of supplements including CBD Oil, Josh found a kind of natural medicine in Cycling.
As you may already know, we’re a market-leading CBD brand in the USA, and this move should help us become more established on this side of the pond. Our two-week campaign was expected to gain a whopping 2.1 million views across the capital. We’ve also had some digital banner adverts on the Daily Mail too.