On August 8, the second annual National CBD Day was held in the States.
Back in 2017, an American CBD firm applied to have National CBD Day added to the calendar. They did this by stating their case to North Dakota-based firm National Day Calendar, who keep track of more than 1,500 officially designated days that raise awareness of cultural events and unique products.
“We have a process where companies or individuals can suggest a new national day,” Marlo Anderson, founder and CEO of National Day Calendar, said.
Anderson revealed his group gets around 20,000 applications a year for new holidays, with a committee having to agree to them. “We have a four-person committee that goes through those and if they get unanimous approval then it moves forward,” he explained.
Often created with brand awareness in mind, the benefits of having a new national day include “news stories, increase in product sales, market visibility, social media engagement and much more”.
The day has been designed to raise awareness about CBD across the country. Acknowledging the runaway success of CBD, National Day Calendar said CBD had “quickly swept the nation, prompting experts to finally acknowledge the significance of the all-natural supplement”.
With some 20,000 media outlets following National Day Calendar, Anderson responded to criticism that National CBD Day would become just another consumer-driven holiday. “What holiday isn’t?” he said. “If you get enough people who want to celebrate it, then it becomes something,” he said.
And that sentiment is clearly something CBD retailers agree with – many took the opportunity to offer discounts on their products on August 8, in celebration of the new national day. So surely it’s nothing but a win-win for consumers, with Anderson also predicting that some 100 million people would have heard of this year’s National CBD Day celebrations.
Now we just need our own day in the UK!